University of Wales Trinity Saint David Marketing

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University of Wales Trinity Saint David Marketing

University of Wales Trinity Saint David Marketing

BA Marketing Management

98% of UWTSD students at the Swansea Business School agreed that they have received sufficient advice and guidance in relation to their course – NSS 2017.

Graduates of the BA Marketing programme should be able to demonstrate knowledge of all business functions with an in depth knowledge of the marketing function. A broad knowledge of strategy, environmental challenges will be developed as will the ability to undertake a variety of marketing related roles and tasks as demanded by today’s employers in all sectors.

Course Overview

As employers look for graduates with a broad range of skills who appreciate the dynamics of the constantly changing business environment, the Marketing Management programme has been designed to prepare aspiring marketers for the realities of the real world. With a focus on employability students will take part in a range of activities designed to add value to their learning experience as well as for any future employer. Guest lectures from leading multi-national as well as SME organisations will provide real-life case study material and ideas for project work, ensuring that there are plenty of opportunities to obtain practical experience of the business world.

If you’re looking for an additional head start in marketing, you might be interested in completing a CIM (Chartered Institute of Marketing) qualification, which runs alongside the Marketing Management programme. Such a qualification is widely recognised by employers internationally and provides marketing students with an opportunity to develop practical skills and knowledge to devise and execute strategic/tactical activities as well as gaining marketing credibility among future employers.


Year 1 provides an introduction to the key business disciplines and development of vital skills. Students will work with an external organisation to see theory in action and acquire valuable skills.  Students will have been introduced to the key issues involved with the marketing environment and the management of marketing in business, such as marketing communications, the marketing mix, customer service, and marketing research

Year 2 covers the marketing environment, marketing information systems, marketing communications and it includes an entrepreneurship exercise. It allows a choice of options in current business management developing areas. An internship opportunity exists which will be assessed for credits.

Year 3 develops the themes of strategy, marketing planning and practices and it examines the contemporary issues in marketing management. Students will also study either a dissertation in a contemporary business management topic or an organisational consultancy project in which they will simulate the management consultant’s role developing advice for an organisation.

Entry Criteria

88 UCAS points.

The degree welcomes those who have studied other subject areas prior to entry as well as those applicants who have studied this subject in the past Applicants with work experience, but few formal qualifications, may also join the programme following assessment of aptitude. In particular, the programme welcomes applicants who have A level and Edexcel awards as well as a range of other certificates at this level from UK, EU and International bodies.

Other equivalent qualifications are accepted and the admissions panel will consider each application on an individual basis. Please note also that our offers are not based solely on your academic achievements; we take into account your full range of skills, experience and attainments when considering your application.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

Key Facts

UCAS Code: N500
Institution Code: T80
Course Length:
3 years
Start Date: September

Swansea Business School
Contact Name:
Beth Cummings
Contact Email:
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