University of Stirling Marketing

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University of Stirling Marketing

Stirling Management School’s exceptional performance in REF 2014 has resulted in a coveted place among the UK’s top 25 institutions for Business and Management, out of 101 Business Schools.

Marketing is often considered by the general public to be ‘advertising’, ‘marketing research’ or ‘sales promotion’. While these are visible elements of a marketing strategy, the aim of marketing is to identify customers who will be most interested in consuming the brands, products or services of an organisation. Satisfying and/or keeping these customers in the short and longer-term are key to success.

Stirling is one of a small number of universities in the UK that offers Single Honours as well as Combined Honours degrees in Marketing, offering a range of core and optional modules. The teaching options, such as Branding and Communications or Multi-Channel Retailing, reflect the specialist expertise of staff that have an active interest in particular topic areas which contributes to the contemporary international perspective of degree courses.

The Marketing and Retail Division are corporate members of the Marketing Society Scotland which significantly enhances our links with the industry.

Key information

EU Applicants
The Scottish Government has confirmed that EU students enrolling in the 2017 and 2018 academic year will be entitled to free tuition fees in Scotland. EU Students will be admitted as Scottish/EU fee status students and will retain that status for the duration of their four year degree. EU students will also be eligible for tuition fee support from the Student Awards Agency for Scotland (SAAS).

  • UCAS: N500
  • Qualification: BA, BA (Hons)
  • Study methods: Part-time, Full-time, Campus based
  • Start date: September / January
  • Faculty: Stirling Management School
  • UNISTATS

Download course leaflet
Download undergraduate prospectus

Course Director

University of Stirling
Stirling
FK9 4LA
Scotland
UK