University of Gloucestershire Marketing
University of Gloucestershire Marketing
Marketing, Advertising and Branding
Launch your marketing career with a guaranteed international experience, CIM exemptions and insight from global brands.
Make It with a degree accredited by the Chartered Institute of Marketing
Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers. You will explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year. You can then specialise and tailor your degree to your interests with subjects such as luxury brand management, services marketing and the advertising agency. Throughout your degree you will learn how to pitch to clients, manage the creative process and deliver on brief, preparing you perfectly for the working world. Alongside this, our Make It business experiences are designed to ensure that you stand out from the crowd when you graduate.
Make It international: gain global experience. You will study the principles of modern enterprise from an international perspective while engaging with businesses in the thriving capital of Milan. Milan offers you the opportunity to explore influential brands including Alfa Romeo, Armani and Prada and discover their strategies for success. Having global exposure will help you stand out in the job market, no matter whether you plan on having an international career or not. For this vital reason, the trip is included in the cost of your fees.
Make It real: learn from people who have been there and done it. Leading international brands will deliver inspiring lectures and give you real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Real-world application is embedded throughout your learning and you will work on live marketing challenges with UK and international brands such as Disney, IMI and CapGemini.
Make It happen: grow into a career-ready graduate. Work placement opportunities give you for confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros and BMW. You will also shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus. All of this is designed to give you the skills and the CV to pursue your chosen career. Graduates have gone on to work all across the business spectrum; from starting their own businesses to working for companies such as British Airways.
As well as a mix of lectures, seminars, group work and presentations, you’ll work on live marketing challenges, connecting products, services and brands to customers. Real world case studies offer you the opportunity to build your expertise while simulations working on live marketing campaigns with UK and international brands give you practical experience.You will have opportunities to work with leading businesses abroad as part of your international trip and be able to complete a work placement as part of your degree. This will prepare you to graduate career-ready.
Tariff information for 2017 entry
120 tariff points
BBB at A levels, DDM at BTEC or use a combination of your qualifications to achieve the required tariff total.
Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants. To find out more, please email our enquiries team.
International Students: Please see the full details of entry requirements in your country. If you do not meet the academic and English language requirements, you should consider a preparation course at INTO University of Gloucestershire, which will help to prepare you for study on this degree. INTO University of Gloucestershire is based at our Park campus and offers a range of courses including International Foundation Business, Hospitality and Tourism and Integrated Programme.
Grade C in GCSE English and Mathematics (or equivalent) are normally required. If you don’t meet your tariff points total we may still consider your application. Please email our admissions team for further information.
Check your UCAS tariff points
If you are unsure whether your predicted grades will carry enough points to study the course, we can help. Whether you’re taking A levels or BTECs, Access courses or anything else the tariff calculator will let you know whether you currently have the grades and advise on what to do next.
See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
|UCAS codes available for this subject|
|Single Honours – 3 years full-time||N56C|
|Single Honours – 4 years placement||N5P1|
- Digital marketing manager
- Head of creative
- Advertising manager
- Communications manager
- Brand manager
Advance your theoretical knowledge and real-world skills to become a critically informed marketing professional.
Increase your understanding of the role of marketing in the commercial world while engaging with businesses of all sizes throughout your study. With an emphasis on real-world skills and projects, this course has a strong vocational focus.
The MSc Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.
Standard academic assignments are paired with employment-related ‘problem solving’ style assessments allowing students to apply the theoretical underpinning of their marketing to practice. Students are provided with opportunities to work on real business scenarios within their modules.
100% coursework. The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.
- you will need at least a 2.2 honours degree or equivalent in a relevant subject
- or a relevant postgraduate or professional qualification
- or appropriate employment experience
- if you possess the Chartered Institute of Marketing (CIM) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level
- EU and international students need IELTS 6.5 overall (no less than 6.0 in writing and 5.5 in any other band) or equivalent
|Fees – 2017/18 Academic Year|
|Home and EU Students|
The fee displayed is the total course fee for full or part-time study. Fees can be paid in instalments over the duration of study with further details available in our tuition fee policy.
The world of marketing offers a variety of career projections in many types and sizes of organisation. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.