University for the creative arts branding

university for the creative arts branding

Design, Innovation & Brand Management

 Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities.

Our course encourages you to consider the value of branding in today’s competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.

Course overview:

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.

For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you’ll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.

university for the creative arts branding

Entry requirements – 2017 entry:

Entry requirements

  • A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.