University of Bath Qualtrics

University of Bath Qualtrics

University of Bath

University of Bath Qualtrics

Turn customers into fanatics

 Qualtrics Customer Experience is the world’s most agile platform for customer experience improvement, making it easy for companies to monitor, respond, and improve every key moment along the customer journey and incorporate customer feedback into every decision.

Qualtrics helps organizations reduce customer churn, optimize acquisition, and increase loyalty by…

1 Measure & Baseline

Measure customer experience at every touchpoint along the customer journey and establish baselines to measure future performance.

2 Prioritize & Predict

Predict customer needs and trends. Identify and prioritize key drivers of customer experience.

3 Act & Optimize

Track progress against baselines, and drive continuous customer experience improvement through closed loop feedback and strategic customer experience improvement.

More than 8,500 brands and 99 of the top 100 business schools use Qualtrics


Qualtrics supports the methods that define superior research and delivers insights in real time. With Qualtrics you can build advanced-flow surveys, send them, and roll out organization-wide results the same week.


Our drag-and-drop interface is as easy to use as everyday email and requires no coding, which means you’ll be up to speed in a hurry, especially with help from our award-winning support team.


Use Qualtrics in endless ways. Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, and do all of your ad and product testing at a fraction of the price you’d pay to outsource your research.


Turn employees into ambassadors

Qualtrics introduces the first and only Employee ExperienceTM management platform that helps companies reduce unwanted attrition, improve employee engagement, develop top performers, and build strong teams, by optimizing the employee experience.