University of Arts London Fashion Marketing

University of Arts London Fashion Marketing

This fashion marketing course will prepare you for a successful career working in the global fashion industry in the specialised area of marketing.

BA (Hons) Fashion Marketing is a highly specialised course for individuals who want to pursue a career in fashion marketing. The course is tailored to the specific business environment relating to fashion consumers, fashion brands, the supply of fashion products and the related international aspects of fashion marketing and enables you to recognize your own individual interests and skills in the area of fashion marketing and prepares you for a range of fashion business careers.

You will learn the fundamental theory of marketing and how this is applied in practice, managing marketing across a variety of fashion organisations, from value brands to luxury labels. You will learn how fashion businesses determine consumer needs and wants across international markets and how to plan integrated marketing communications utilising the latest marketing communications platforms. You will learn about the importance of brand building and brand marketing, and explore specialist aspects of fashion marketing, such as sustainable fashion marketing, digital fashion marketing, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation. As well as your own individual work there are opportunities for collaboration with other students on group projects, and you will gain invaluable experience by interacting with fashion industry professionals through guest speakers, industry visits and live industry projects.

An optional placement year between the second and final year of the course enhances the employability of students through offering valuable experience and contacts within the industry. LCF Careers offer support throughout the course on increasing your career profile, and, continue support after graduation through First Move.

  • The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The BA Fashion Marketing course at London College of Fashion has been accredited by the CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.