Oxford Brookes University Events Management

Oxford Brookes University LogoOxford Brookes University Events Management

BA (Hons) – single

The events industry is vibrant and fast moving, and its contribution to the economy is growing rapidly. This course reflects the diversity of the events industry by covering, for example, sporting events, music concerts, festivals, consumer fairs/shows and organisational events, such as conferences, trade shows and product launches. When you graduate you will have developed the intellectual capacity to gather, critically evaluate and synthesise information; identify, produce and evaluate sustainable events, as well as the ability to manage your ongoing personal and professional development.

On this course you will develop an understanding of the breadth and depth of the events management industry and the contribution of successful events to business, social, cultural and economic environments. You will learn how to design and deliver successful events in a variety of contexts, and to recognise their impact on business, and other environments.

This degree is underpinned by the Principle of Responsible Management Education – throughout the course you will be encouraged to consider the impact of events on the wider community.

Course details

In Year 1 you are supported in your transition to higher education through the Academic and Professional Development for Events Managers module. On this module you will develop skills such as critical thinking, academic writing and referencing. You will have the opportunity to scope the events labour market identifying core competencies for employment and develop action plans to ensure your professional development.

All students participate in events management practice either in paid employment or through volunteering when taking the Context of Global Hospitality, Tourism & Events module. You will gain comprehensive insight into the business environment relevant to events management, exploring, for example, the environmental impact events have on their location. The Developing and Planning Events module gives you the opportunity to develop your creative skills and to understand the complexities of the event planning process as you work on a real event plan. You will also be supported in the development of your management skills.

In Year 2 you will develop your people management skills and become familiar with global industry standards. You will learn how to use project management tools, financial and performance management techniques to build a business case for an event; how to identify and engage key stakeholders, manage and mitigate risk; how to establish and use key targets and performance indicators. You will explore a particular events sector (festivals and cultural events) and develop your research skills in preparation for your extended individual research in the final year. If you have chosen the placement option for Year 3 you will also be developing the skills necessary to secure a placement opportunity.

In your final year you will be engaged in the delivery of a year-long events project and exploring contemporary issues in responsible leadership alongside producing your dissertation or workplace project, and preparing for professional practice.

Study modules

As our courses are reviewed regularly as part of our quality assurance framework, the modules you choose from may differ from those shown here.

Work placements

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.

Oxford Brookes Business School has strong links with many events employers. Students have taken events placements with companies such as Airbus, Intercontinental Hotel Group, GSMA and Sipsmith.

During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role.

Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.

For more information about the fees please go to the Fees/Funding section.

Study abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year.

Studying abroad provides an amazing opportunity to add value to your studies by:

  • Improving your employment prospects within an international market
  • boosting your language skills
  • building your confidence in adapting to new situations
  • improving your knowledge of different cultures
  • While on exchange you will gain credits which count towards your degree.

We have more than 100 partner universities around the world. Funding is available through the Erasmus scheme, and also via some international programmes such as the Santander Student Awards.

There is also a European work placement programme which gives you the chance to work abroad as part of your studies.

Free language courses for students – the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

Essential purchases

It’s your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.