Northumbria University Qualtrics

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Northumbria University Qualtrics

Our scientific facilities include specialist labs, a photovoltaic cell test facility and food pilot plant.

We also have 3D scanning and printing equipment for rapid prototyping and advanced molecular biology and analytical chemistry instrumentation.

Our IT experts will assist you with anything you need, whether it’s scientific and technical testing and analysis, product development, prototyping or creative media production.

The following survey will look to analyse the impact the marketing mix (product, place, price and promotion) has on consumer behaviour in the supermarket industry.


The survey consists of 23 questions and is completely anonymous so please endeavor to answer all of the questions.


All ethical considerations have been taken into account and are in line with Northumbria University and Newcastle Business School guidelines, if you are under the age of 18 please do not complete this survey. As the questionnaire is voluntary you are under no obligation to complete the questionnaire and can stop at any time.


If you have any questions regarding the content of the survey, please do not hesitate in emailing me at:


Thank you for your time in completing this survey.