Northumbria University Marketing
Looking to join a graduate training scheme or to develop a career in marketing? Our ‘Business With’ courses develop broad business skills while also offering a subsidiary pathway (around 33%) that starts after the first year, giving you an extra edge in employability.
BA (Hons) Business with Marketing Management includes an overview of marketing research and planning as well as options in retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.
Northumbria ranks 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Admin Studies graduates 5 years after graduation. (Longitudinal Education Outcomes (LEO) 2017)
The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process.
Between your second and final years you can choose to undertake a work placement, study abroad or a hybrid of the two and in contrast to BA (Hons) Marketing Management, it’s not compulsory. All of the Business with courses are 3-year degrees with an optional 4th year between the second and final taught years. Students who do not take this option will be expected to undertake a final year UG Consultancy Project rather than the dissertation. In doing this, they are then graduating having followed a “real-world” experience as part of their undergraduate studies.
90% of students say that staff are good at explaining things (National Student Survey, 2016)
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.