Glasgow Caledonian University International Marketing

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Glasgow Caledonian University International Marketing

MSc International Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and their qualifications highly sought after by employers. Our CIM-accredited MSc in International Marketing ensures you’ll be equipped for a successful marketing career in the UK or internationally.

Combining the latest academic thinking and industry practice underpinning contemporary marketing, our programme reflects the increasingly global dynamic of modern business. You’ll build your knowledge of integrated marketing management in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies, along with an appreciation of the cross-cultural challenges in international marketing. As well as the theories and practical skills, you’ll gain the confidence to develop and implement successful global marketing strategies.

We aim to enthuse and challenge you by incorporating current thinking, theories and practice with live business projects, industry- led workshops and masterclasses, along with group projects and presentations that simulate real life business challenges and encourage your practical thinking. We focus on learning for the real world and your future employability. You will have the benefit of learning from a diverse teaching team, who have both academic and industry experience across a wide range of disciplines, and are involved research and consultancy activities across the public, private and voluntary sectors.

Course Details

16 Months
Start Date
15 January 2018
Full Time
Subject Area
GCU Glasgow


Tuition fees need to be paid to the university however some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university. A guide to fees at GCU.

Additional Costs

Minimum Entry Requirements

All entry requirements listed here represent the requirements for entry to the programme that are normally sought. The Admissions Team may assess additional evidence to assess your eligibility however, depending upon your full academic/employment background.
Typical Entry Requirements

UK Honours degree 2:2 (or equivalent)

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University’s Recognition of Prior Learning scheme.