On this course you’ll learn how to analyse a text, generate strong conceptual solutions, compose an image and use colour effectively. You’ll also strengthen your drawing ability and ultimately develop a unique and compelling visual language.
We’ll help you to network and market yourself. We’ll also teach you about core business skills such as licences, copyright and tax, and key software packages such as Photoshop, Illustrator and Dreamweaver.
Your first year will begin by focusing on visual problem solving. This will develop your approach to conceptual thinking by encouraging you to explore a wide range of systematic and intuitive thinking strategies. This is strengthened through themed visual studies sessions, which include life drawing to enhance your drawing ability.
Towards the end of the 1st year you’ll begin to explore the different applied areas of illustration. Sessions on critical theory and the historical contexts that underpin illustration will run throughout the year. You’ll also travel to London to visit some of the capital’s influential art directors and illustration agents, where you’ll learn about illustration within the design industry. Part of this trip will include participating in a major illustration forum held at London College of Communication.
Visual Problem Solving – Conceptual thinking strategies for illustrators
Historial & Cultural Studies Essays
Applied Illustration – Contextualised illustration projects
Visual Studies – Life drawing, media experimentation, digital media
Your second year will begin with a series of projects that continue the exploration of applied illustration. These projects will encompass advertising, book cover design, editorial illustration, children’s book illustration and information illustration.
In the second half of the year you’ll develop and negotiate your own projects. This will allow you to put into practice what you’ve learnt, and develop your own direction in terms of your visual language and the area of the industry that you’re interested in.
- Contextual Illustration
- Historical & Cultural Studies Essays
- The Negotiated Programme (Development) – The development of studio practice
- Dissertation research portfolio – The early development of dissertation
In your final year you’ll work towards both a physical and virtual portfolio of work. You’ll also write a dissertation and produce a website of your work as part of professional practice studies. In addition, you’ll get the opportunity to develop interactive screen-based illustration through a series of dedicated app development workshops.
Finally you’ll travel to New York, or a similar destination, in order to show your portfolio. The study trip enables you to get real feedback on your visual language from the best designers and art directors in the business.
- The Negotiated Programme (Consolidation & Completion) – The continued consolidation and completion of studio practice
- The dissertation – a major theoretical written piece of work
- Professional Practice