Falmouth University Creative Events Management

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Falmouth University Creative Events Management

Creative Events Management has entrepreneurship and employability at its heart. Based in the Academy of Music & Theatre Arts (AMATA) you’ll experience an alternative to the conventional business school approach. This working venue creates a range of opportunities on your doorstep: from shadowing the producer, to booking, promoting and managing events. During your first month you’ll receive technical, legal, and health and safety training, which enables you to work on live performances held here.


  • Designing and delivering live events, on and off campus
  • Theory, practical and technical experience, taught by events professionals
  • You’ll be based in AMATA, one of the finest performing arts facilities of its kind
  • Tailored learning for your chosen career
  • Live projects, site visits and placements with local and national organisations
  • Visiting industry experts, to help you build essential networks

How the course is taught

This practice-led course, blends experiential process with essential theory. You’ll work on live briefs, projects and events, taught by experienced event practitioners, specialist staff at AMATA and expert visiting speakers.

Project work is supported by lectures, seminars, workshops, professional experience and tutorials, to ensure you’re inspired, engaged and supported to develop well-informed, safe professional practices. You can focus your individual work to specialise in your area of interest. This allows you to develop your own tailored pathway towards your chosen career or postgraduate destination, while benefitting from interdisciplinary opportunities.

Course outline

You’ll learn about the impacts of events, operational management, event design, marketing, working with clients and technical considerations. Throughout the course you’ll gain the transferable skills needed to create and sustain business organisations; developing your management of complexity, uncertainty and diversity along with a detailed understanding of how the creative and cultural sectors function. Particular emphasis will be placed on creativity, sustainability and digital futures, preparing you to excel in an ever-evolving cultural landscape.

As your learning progresses, you’ll deliver three live, assessed events, as part of AMATA’s public programme.

What you’ll do

Year One

Taught by our expert staff, you’ll develop an understanding of cultural impacts and organisations while gaining a firm grounding in the processes of events planning. You’ll explore everything from marketing and technical skills to managing resources and engaging with clients. You’ll also develop team working and presentational skills, shadow AMATA staff and benefit from opportunities to steward public events.

  • The Impact of the Cultural Sector
  • Professional Development
  • Introduction to Events & Resource Planning
  • Understanding Cultural Organisations
  • Events Management Practice
  • Marketing for Events

Year Two

In your second year you’ll continue to develop peer and self-evaluation skills as you explore innovative possibilities for delivering successful events. Live briefs, expert speakers and AMATA’s public programme will add context to your studies. You’ll also apply your critical and cultural appreciation to deliver two live events and consider innovation in the events industry.

  • Critical & Cultural Appreciation
  • Collaborative Planning Event 1
  • Resource Plan for Cornish Client
  • Case Study of a Creative Production
  • Collaborative Planning Event 2
  • Business Innovation in Events

Year Three

By your final year you’ll have the confidence and skills to get increasingly hands-on with organising and delivering a more complex, multi-agency, live cultural event project as part of our annual student festival. Connecting with the media and creative industries both on and off campus, you’ll build valuable relationships to launch your career on graduation.

  • Professional Practice
  • Event Futures
  • Applied Event Project

Entry Requirements

A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma.

You can check how many points your qualifications are worth using the online UCAS Tariff Calculator

Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. More information is available on our Apply page

English language requirements
You must have a minimum of Grade 4 (or C) or above in GCSE English Language, or equivalent, for entry to our undergraduate courses.

If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements. Please read more about language requirements on our Apply page

Our Admissions team are here to help you with advice and guidance throughout your application journey. We invite you to contact them with any questions you may have.

+44 (0)1326 213730