De Montfort University Marketing
The Marketing and Communications Directorate offers full-service marketing and communications support to the university, comprising reputation management; brand development and oversight; recruitment campaigns; CRM and conversion campaigns; schools and colleges engagement; enquiry management and follow up; internal communications; media relations; design and publications development; Faculty marketing and recruitment; web and digital development; and market insight.
In order to deliver a fully integrated and coherent service of outstanding quality, and ensure appropriate and expert points of leadership for the key areas, the following structure is in place, led by Melanie Fowler the department comprises of five functional areas with related leads:
Melanie Fowler, Tel 8438
Director of Marketing and Student Recruitment
Jo Hughes, Tel 7611
PA to Melanie Fowler
Communications and Content
Associate Director of Communications,
Philip Pothen, Tel: 7351 E: Philip.Pothen@dmu.ac.uk
The team has two distinct streams, Content (responsible for communications development – copywriting, proof reading and content development including social media), and Communications (media liaison, communication campaign planning and implementation, and internal communications).
Head of Student Recruitment,
Elisabeth Clarke, Tel 7114 E: firstname.lastname@example.org
The Student Recruitment and Marketing team includes the four Faculty Marketing teams, the Corporate UG and PG Marketing team and the Schools and College Liaison team. They lead and co-ordinate all student recruitment related marketing to ensure the university reaches its admissions targets, whilst helping to improve academic quality and safeguard the diversity of the student intake.
They work closely with both academic and professional services colleagues on a wide range of events, schools and college liaison activities, initiatives and campaigns. Each team is heavily involved in building relationships with enquirers and applicants, schools and colleges, and in promoting the work of academic departments across the university. They work with a wide range of external suppliers to deliver the highest quality marketing solutions to our target markets.
Head of Market Insight,
Robert Kitt. Tel 8647 E: Rkitt@dmu.ac.uk
With the increasing marketisation of the sector, Market Insight is essential in providing steer for marketing and campaign activities, as well as monitoring impact and ROI.
Web and Digital
Head of Web and Digital,
Stuart Hainsworth, Tel 8740 E: email@example.com
Our web and digital services team are critical in delivering a competitive external digital presence. The team manages the day to day editorial and technical updates to the main DMU Website, Metrics and Analytics, and provides strategic direction for the University on all things digital.