De Montfort University Logo
The DMU logo is a key part of our identity and helps to form the character of our overall visual approach. It is unique and should never be altered in any way. It should be the only logo used to represent the university and its activities to ensure all of the great work carried out is reflected back to the university. The logo is illustrated here in its key colour ways. The logo should always appear in these colour combinations when used on these background colours.
- The true form of the DMU logo has the name and location split across three lines in black. The griffin’s head is positioned to the left in Pantone 201.
- White logo reversed out on Pantone 201.
- Single colour black.
- The red and white logo when used on black.
Logo exclusion zone
To ensure the DMU logo has room to breathe and remains clearly visible, it must be surrounded by a sufficient amount of space to set it apart from other graphic elements, such as type or the edge of a page. The exclusion zone is calculated on the width of the DMU ‘U’, which is shown as U and set around the perimeter of the logo. Ideally, this would translate to 10mm but on adverts for example it is often only possible to provide a 5mm clearance zone.