Cranfield University Logo
When the Cranfield University logo is used it should not be added to or edited in any way. The only approved addition to the Cranfield University logo is the School of Management. Further detailed information is available on pages 9-12.
The Cranfield logo, or marque, embodies all the attributes, history and reputation of the University and becomes the focal point that unifies all the organisations and activities of Cranfield. As the marque is our most important visual asset, we should always apply it correctly.
There are rules for its colour, size, positioning and rendition. Please follow these accurately, so that all communication pieces are consistent.
Logo Colour usage
- When on a white background the logo should appear in Dark Grey (Pantone Cool Grey 11 C, 60% Black or Process equivalent). (A) More information on colour can be found on page 18.
- The logo can also be used within the angled lozenge over dark colours or images if the design allows. This then enables it to appear correctly in grey on a white background which is always the preferred choice. (B)
- The logo may also be reversed out white when the background is dark or if the colour logo appears illegible. (C)
- Placing the logo directly over imagery should be avoided if possible but if it is necessary always take care to ensure that it is legible at ordinary viewing distances. (D)