Coventry University Product Design

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Coventry University Product Design

Coventry University Product Design

Product Design MDes/BA (Hons)


This course runs in 2017/18

Product Design MDes/BA (Hons) offers students the opportunity to innovate, create, explore and develop in an exciting atmosphere supported by staff that are experienced both as teachers and professional designers.


Product Design offers a range of skills that can be applied broadly to create all types of products for people to use.

Our graduates work at the cutting edge of product design, creating insight and researching new product design opportunities, generating new concepts and innovations for home and professional contexts and supporting new product designs into manufacture.

If you choose this course you can benefit from:

  • strong associations with leading employers;
  • visiting industry professionals who take an active part in your education and offer a visiting speaker programme;
  • help applying for placement opportunities in established design companies, recent examples include Seymour Powell, Cambridge Consultants, Design Works and 1HQ;
  • excellent facilities and use of substantial workshops and equipment for 3D model-making to develop your practical skills and expertise to create prototype your designs.


This course offers the options of a three-year BA (Hons) degree or four-year MDes or BA (Hons) degree that includes the third year of ‘Professional Enhancement’.

During the first year of the course you will learn 2D and 3D techniques for generating, developing and communicating innovative product design ideas and concepts using manual and digital media supported by historical, environmental and technological contextual studies.

During the second year you will focus on your own particular strengths and interests. Learning will involve 3D form development, branding and design for different market places as well as (CAD). You will also learn and how to evaluate your work in relation to identified objectives.