Coventry University Product Design

By | 18th May 2017

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Coventry University Product Design

Coventry University Product Design

Product Design MDes/BA (Hons)


This course runs in 2017/18

Product Design MDes/BA (Hons) offers students the opportunity to innovate, create, explore and develop in an exciting atmosphere supported by staff that are experienced both as teachers and professional designers.


Product Design offers a range of skills that can be applied broadly to create all types of products for people to use.

Our graduates work at the cutting edge of product design, creating insight and researching new product design opportunities, generating new concepts and innovations for home and professional contexts and supporting new product designs into manufacture.

If you choose this course you can benefit from:

  • strong associations with leading employers;
  • visiting industry professionals who take an active part in your education and offer a visiting speaker programme;
  • help applying for placement opportunities in established design companies, recent examples include Seymour Powell, Cambridge Consultants, Design Works and 1HQ;
  • excellent facilities and use of substantial workshops and equipment for 3D model-making to develop your practical skills and expertise to create prototype your designs.


This course offers the options of a three-year BA (Hons) degree or four-year MDes or BA (Hons) degree that includes the third year of ‘Professional Enhancement’.

During the first year of the course you will learn 2D and 3D techniques for generating, developing and communicating innovative product design ideas and concepts using manual and digital media supported by historical, environmental and technological contextual studies.

During the second year you will focus on your own particular strengths and interests. Learning will involve 3D form development, branding and design for different market places as well as (CAD). You will also learn and how to evaluate your work in relation to identified objectives.

The Professional Enhancement Year; the third year of the four-year degree, involves entry to a national or international competition and involvement in collaborative projects with industry. There are opportunities to apply for placements in industry, or to study abroad in an international exchange placement programme.

The final year of your BA Hons may include entry to a national design competition, while the final year for the MDes qualification (4th year) may include research and design management modules. Both BA Hons and MDes qualifications conclude with a major design project.

At the end of their degree students are expected to exhibit in our prestigious Degree Show.


You will have a base studio with your year group and course colleagues, which is where you will learn through design exploration, discussion, sketching and making. There will also be a series of lectures with associated seminars and workshop practical classes.

In addition, your personal tutor will review and discuss your progress with you and will be available for advice.


Our Design and Crafts courses are ranked 12th by Guardian University Guide 2018

Fees and Funding

Please note that tuition fees will be payable in each of the four years of the 4 year MDes or 4 year BA (Hons) with industry enhancement year. You can take an optional placement year during the MDes course (making the course length 5 years in total) without a requirement to pay tuition fees for the optional placement year.


An estimated percentage breakdown of how your final grade is assessed is as follows:

  • coursework, tests, essays 30%;
  • practical or project work 45%;
  • working in group etc.10%;
  • presentations, posters etc.15%.

A compulsory Add+vantage module must also be completed.


In a typical week you will have up to 18 contact hours of teaching and this will break down as:

Personal tutorial/small group teaching: 4 hours of tutorials each week.

Medium group teaching: 4 hours of medium group lectures and seminars each week.

Large group teaching: 10 hours of lectures each week.

Personal study: 20 hours of studying and practical work in your own time each week.

Entry Requirements

Essential Entry Requirements:

Minimum 5 GCSEs A*-C including English and Maths.

Typical Offers

A-Levels: BBC to include an Art or Design subject.

BTEC Level 3 Extended Diploma: DDM in an Art or Design subject.

Access: A pass in the Access Diploma. Plus GCSE English Language and Mathematics at grade A*-C, or specified equivalents.

International Baccalaureate Diploma: 29 points to include Visual Arts or Design Technology at Higher level.

Find out more about acceptable equivalent qualifications here.

English as a Foreign Language: This course requires IELTS 6.0. If you don’t have the required level of English then view our range of Pre-Sessional English courses.

Additional Information: You will be required to submit a portfolio/showreel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

How will this course enhance my career prospects?

We have a long record of producing graduates who are influential designers in a wide range of fields.

By the time you graduate you should be used to working pro-actively, working in teams, and meeting deadlines and targets by contributing your own ideas and developing the ideas of others.

We have graduates working with the top UK and International design led companies; DCA in Warwick, Cambridge Consultants, PDD and Seymour Powell in London, Kinneir Dufort Design Ltd in Bristol, Princess Yachts, GE, Dyson, VAX, Ryobi, WPP, Lego, JMDA, Jaguar Land Rover and many other household names.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

The Faculty of Arts and Humanities have their own Creative Futures unit provides a programme of workshops, embedded learning, lectures, professional experience and one-to-one guidance to help you develop the transferable skills and enterprising habits required for a successful career.


Included in the fees:

  • Voucher for the CSAD Art Shop;
  • Core workshop materials;
  • Any mandatory UK residential field trips;
  • Any mandatory UK site visits and trips;
  • 1,000 sides of black and white laser prints;
  • Tuition fee waiver for placement and study abroad

Additional costs not included in the fees:

  • Any optional overseas trips or visits: £350 + per trip;
  • Any additional design materials: £50+ per year

For more details about the No Hidden Extras programme, click here for further details.

No Hidden Extras is part of our student promise, and by accepting your offer of a place with us, a Student Contract will be formed between you and the University.


The focus on preparing students for successful futures sets Coventry apart as a university. The key: developing and enhancing students’ employability, and delivering a serious competitive advantage in the jobs market. At Coventry, that starts right from the beginning.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and which broaden students knowledge and skills within a work focused environment. There is a very broad range of Add+vantage free-choice subject areas, and they are arranged in themes.

Click here for further details.


Students have the opportunity to apply for international placements in industry with the benefit of the department’s well-established associations and contacts.

Those taking the four-year course, which includes the ‘Professional Enhancement Year,’ have the opportunity to apply for longer placements lasting for varying periods of time up to a maximum of one year that may be in the UK.

Examples of the academic placements are: Delft University, Holland, Oulu Game LAB, Finland, Strate Ecole de Design à Sévres, Paris, Universidad Europea de Madrid, Spain and Zhejiang University of Media and Communications, China.

In the past students have found work placements at: EMO Design: Italy, PDG Ltd, MMID: Germany, GlaxoSmithKline.


Centre for Global Engagement logoDid you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2014/15, we were able to provide a total of 2,264 student experiences abroad that lasted at least five days, 73% of which were our own organised trips for undergraduates and 27% from postgraduate travel. Plus, we’ve been able to help more than 5,000 students spend time in other countries, from America to China, India and beyond.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

The objectives of the programme, in which eligible undergraduate and postgraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Explore our Global Leaders Programme.