Coventry University Marketing

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Coventry University Marketing

Coventry University Marketing

Marketing Management MA


This course starts in September 2017 and January 2018.

The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues.

This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.


Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation.

Teaching is student focused and participative, giving students the opportunity to ask questions and gain immediate feedback.




Your study would include material on:

  • strategic promotional planning,
  • new initiatives in Marketing for the 21st century,
  • branding and brand strategies,
  • new approaches to marketing theory,
  • service issues in a changing commercial environment,
  • the module option in the second semester offer students the option to select from a range of topics, including e-marketing and services marketing.

Entry Requirements

Applicants should hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.


To find out more about how to apply, click on the Apply For This Course button above. Many of our courses offer a part-time study option. Note that the part-time mode of study is not applicable to international students, unless you hold a relevant visa – please check with the international office.

Please note: we have a range of taught postgraduate awards to suit your needs, from Postgraduate Certificate or Postgraduate Diploma to a full Master’s Degree (MA, MBA, MSc, LLM). In most cases you can decide to exit at Postgraduate Certificate or Diploma level, without carrying onto the full Master’s qualification.