Cardiff Metropolitan University Events Management

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Cardiff Metropolitan University Events Management

Cardiff Metropolitan University Events Management


Events Management – BA (Hons) Degree

Course Overview

Professionally accredited by the Institute of Hospitality the BA (Hons) Events Management degree course is designed to ​develop a thorough understanding of the key concepts of events, business and management. It provides a deep understanding of the underpinning theoretical foundations of events management, along with developing highly transferable analytical thinking and problem solving skills, as well as a broad range of practical skills.

Through completing our degree you will become familiar with the techniques, specialisms and issues involved in staging a wide range of events, in addition to receiving a strong management education, transferrable to a range of sectors​.

You will also be exposed to the state-of-the art theories, technologies and research that will shape and transform the industry over the next decade. At a higher level, this programme will prepare you for graduate work by showcasing the impact and importance of events to the UK and global economy; the UK events sector currently contributes £40 billion to the UK economy, with this figure predicted to increase into the future.

The Department for Tourism Hospitality and Events has scored highly in terms of the National Student Survey over recent years and was recently rated 13 in the UK in the Guardian League Table and 17 in the UK in the Good University Guide for 2017.

Course information on this page relates to September 2017 entry.

Course Content​

Foundation Year (Year 0):​

This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

​​1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


The Events Management programme is comprised of a number of core management and events specific modules, with a range of options to enable students to tailor the courses to their specific inte​rests and career ambitions.  During each year of study students will complete 120 credits worth of modules from the lists below:​

Year One:

All compulsory modules:

  • Venue Logistics and Operations (20 credits)
  • Events in context (20 credits)
  • Event Design and Production (20 credits)
  • Managing People and Organisations (20 credits)
  • Finance for Managers (20 credits)
  • Personal Development Planning (10 credits)
  • Diversity and Social Inclusion for Tourism, Hospitality and Events (THE) (10 credits)

Year Two:

Compulsory modules:

  • Event Project Management (20 credits)
  • Major Incident and Crisis Management (10 credits)
  • Event Safety and Licensing (10 credits)
  • Marketing for THE (20 credits)
  • Human Resource Management for THE (20 credits)
  • Business Development and Finance (10 credits)
  • Research Methods (10 credits)
  • Industrial Work Experience with Personal Development Planning (Min 20 days 10 credits) (Year out 20 credits)

Optional modules (select one):

  • Certification (10 credits)
  • European Field Study (10 credits)
  • Social Events and Party Planning (10 credits)
  • Contemporary Cuisines for Large Scale Venues (10 credits)
  • Sociology of THE (10 credits)
  • Financial Planning for Business (10 credits)

Year Three:

Compulsory modules:

  • Legal Issues for Events (10 credits)
  • Strategic Management for Tourism, Hospitality and Events (20 credits)
  • Employability and Career Development (10 credits)
  • Dissertation / Enterprise Project or Independent Study (40 credits or 20 credits)

Choose at least one of the following:

  • Festivals and Cultural Events (20 credits)
  • Conferences, Exhibitions and Corporate Events (20 credits)
  • Fundraising and Charity Events (20 credits)
  • Global Sporting Events (20 credits)

Further optional modules:

  • Public Relations and Sponsorship (10 credits)
  • Branding and Advertising (10 credits)
  • International Field study (10 credits)
  • Employee Resourcing (10 credits)
  • Corporate Finance (10 credits)
  • Tourism Ethics (20 credits)
  • Industrial Work Experience (year out) (20 credits)
  • Venue Design and Project Management (20 credits)
  • Wines and Spirits Studies (10 credits)
  • Digital Consumer Experience for THE (10 credits)

Please note, due to the vocational and industry orientated nature of this programme, certain modules may be withdrawn and others introduced to maintain vocational currency.​.​

Learning & Teaching

The student-centred approach to learning and teaching is encouraged and developed through the use of a broad range of learning and teaching strategies, including; lectures, seminars, live events, individual and group projects, tutorials and practical exercises.  These are further enhanced by real world case studies and guest lectures from industry experts and supported by our Moodle virtual learning environment

We also place ‘real world’ experience at the heart of our programme, so from the first year of the course you will be involved in the design and delivery of your own event projects, working with the extensive resources available within the university.  Then on the second year we work with a range of external agencies planning and staging live event projects in a range of venues across Cardiff.  We also have excellent industry links for short and long term placements, which we encourage our students to engage with throughout the entirety of the programme.

All students will benefit from the team of dedicated personal tutors who provide a point of personal and regular contact. The Personal Tutors work closely with the Programme Directors and Year Tutors to ensure that the needs of students are effectively met and that their time at Cardiff Metropolitan University is both a pleasant and successful experience.

In addition to the Personal Tutors, the individual course specific academic support and guidance is provided by the Programme Director and the respective Year Tutor. This is particularly important in relation to both the choice of options which are available at year two and three and the range of work experience opportunities available.​​


The assessment strategy for the programme varies to ensure the most appropriate method for each specific module and subject area.  To this end a range of assessment methods are used including practical projects, live events, reports, presentations, proposals, case studies, essays and examinations. Due to the vocational nature of the course the emphasis is more on coursework rather than formal exams​.

Employability & Careers

Graduates will gain a management qualification that will provide excellent career and employment prospects in all areas of the events industry, including festivals, conferences, exhibitions, corporate hospitality, sports, fundraising, sponsorship, experiential marketing and more.

Cardiff Met graduates have secured employment in a range of organisations across the private, public and voluntary sectors from international venues and events companies, to local authorities, charities and a myriad of private sector organisations too.  As all sectors of industry realise the benefits of professionally managed events in terms of contributing to project based and long term objectives, organisations within them are increasingly developing in house events teams or outsourcing projects to events management companies. All these activities, coupled with increasing public expectations and improved standards of facility and service, have created a need for trained and professional managers at all levels and across a broad range of disciplines.

Entry Requirements​ & How to Apply

Please note: The following entry requirements relate to September 2017 entry and use the new UCAS tariff.  Please refer to our Entry Requirements for further information on the new tariff, or contact Admissions if you have any questions.

Foundation route:

Applicants must have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​ and 32 UCAS Tariff Points (or equivalent).


Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​, plus one of the following:

  • 112 points from at least three A Levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
  • QCF BTEC Extended Diploma Distinction Merit Merit
  • 112 points from the Irish Leaving Certificate at Highers to include 3 x H2. H4 minimum grade considere​d towards points offer
  • 112 points from Scottish Advanced Highers to include grades DD
  • 112 points from Access to Higher Education Diploma
  • Welsh Baccalaureate – Advanced Skills Challenge Certificate considered along with grades CC at A level or equivalent

*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE Mathematics or Mathematics – Numeracy.

If you are studying combinations of the above, or if your qualification isn’t listed, please either contact Admissions or refer to the UCAS Course Search​ for entry requirements. Further information on our entry requirements, including qualifications from the EU can be found by clicking here.

We also encourage applications from other applicants who may not have the entry requirements who may, as a result of interview and submission of a satisfactory CV/references, be admitted onto the course.

International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Selection Procedure:
Selection is usually on the basis of a completed UCAS application and personal statement.

How to Apply:
Applications for this course should be made online to UCAS at For further information please visit our How to Apply pages at

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Dr Dewi Jaimangal-Jones:
Tel: 029 2041 6321