Canterbury Christ Church University Marketing Department
Consumers today are offered a huge range of products and services in an increasingly competitive environment. Marketing is the management process that responds to this by identifying, anticipating and satisfying a consumer’s needs so that they choose your product or service over that of a competitor. Marketers also plan and develop the communications that are used by a company or individual to reach their target market.
The widespread adoption of marketing means there are numerous opportunities to pursue exciting and varied careers in the profession, and our students go on to work for marketing departments and also for independent marketing agencies.
As part of your degree you can work towards a Chartered Institute of Marketing qualification that can really make you stand out in the job application process. Our range of contacts in the marketing industries also means that you’ll have opportunities to meet and talk with industry professionals, visit real marketing departments, and take advantage of opportunities for internships and placements. You can spend an optional third year of a four year degree in a full-time, paid work placement with an employer, supported by the University’s Career Development service. If you take this option you will also be entitled to receive tutorial support from an academic member of staff throughout the year. This valuable opportunity enhances your professional development by giving experience in a real environment. You can register on the programme at the end of your first year.
What will I study?
We are proud that our students have been finalists a number of times in the national IBM Business Challenge.
Marketing can be studied as a single honours degree, or it can be combined with other Business School subjects such as Advertising, Accounting, Human Resource Management or Business Studies and a variety of subjects from across the University to suit your individual career aspirations.
In your first year you will take introductory modules that give you a solid grounding in general business, and in the second and third years you will study marketing planning, market research, consumer behaviour and global marketing.
You will also have the opportunity to study digital marketing, including the use of social media and digital technology. All core and optional modules prepare you for a professional career and provide you with the opportunity to gain a broader understanding of the business world.
The Business School is also a Chartered Management Institute (CMI) Centre, delivering degree and postgraduate level qualifications in management and leadership. It is also an Approved Centre for the Association for Project Management (APM).
Each year the Business School organises a student exchange project with Fontys University of Applied Sciences in Venlo, The Netherlands. This fully funded exchange will give a maximum of 15 undergraduate students the opportunity to explore what it is like to study abroad, work on a business project in The Netherlands, experience a different place and culture, and make new friends.
The programme provides you with the opportunity to take a work-based learning module in year two and the opportunity for a placement year between years two and three. Past students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years.
Need some help?
For advice on completing your application please contact the Admissions Enquiry Team:Email: firstname.lastname@example.org Tel: +44 (0)1227 782900