Buckinghamshire New University Football Business and Media

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Buckinghamshire New University Football Business and Media

What will this course cover?

The football industry has been transformed by media investment and emergent communications technologies that range from the latest English Premier League television and radio broadcast deals to the proliferation of online media. The football industry is supported by all media platforms including print, broadcast and online, and at multiple levels; as a source of content, as a competitive business tool in the pursuit of audiences, and as a forum and environment for social media discourse. Sports media is a multi-faceted environment and this degree provides UCFB students with a contextual degree on how public relations and journalism relate to the business of football.

The media pathways explore the many facets of media communications and develop the students understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.

In this century, the mutual dependence of football business and the media has become central to understanding either industry. The back pages of newspapers have given way to special supplements and coverage throughout the papers. Before fans and readers see any of this commentary they have often seen or heard live coverage of games, wherever they are in the world. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights to how the media really works.

What are the entry requirements?

Please visit our partner college’s webste for entry requirements.