Brunel university london business management

Brunel university london business management

Business and Management (Marketing) BSc (Brunel Business School)

Overview

Brunel Business School is AACSB accredited Business School of the Year 2013

About the course

Brunel’s Business and Management degree will equip you with a broad knowledge and appreciation of business and management as well as the analytical, technical and interpersonal skills required to understand, analyse and address the problems that today’s companies face. The Marketing pathway develops a more in depth understanding of the marketing functions. It also offers the chance to explore the fundamental principles and practices of other major aspects of modern day marketing, such as market research, database marketing, exporting and the marketing of not-for-profit services.

  • Theories and principles of marketing communications and how they are translated into operational practice
  • Theories of consumer behaviour and the practical implications of marketing management
  • Taught by tutors with extensive managerial and consulting experience in industrial and commercial settings
  • Management study that offers a broad range of career options
  • A year’s work placement in year 3 (for those who undertake placement)

Compulsory business modules in this pathway offer you a range of skills in business and management (see Course Content), whilst compulsory specialist subjects include Marketing Communications, Strategic Marketing, Consumer Behaviour, Marketing Channels, and International Marketing.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Brunel University London has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

You will also learn valuable technical skills along the way: numerical methods and statistical software packages such as SPSS and EXCEL without the need for A level maths or the overseas equivalent.

Brunel university london business management

Aims

  • You will learn about the world of business and management and develop the skills to get a good job when you graduate.
  • You will enhance your ability to communicate your ideas and to take responsibility for your learning.
  • The marketing pathway will equip you with transferrable intellectual vocational and interpersonal skills towards a broad range of marketing and advertising roles.

 

Enquiries

Admissions and Course Enquiries
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Admissions Enquiries Information
Tel (before application): +44 (0)1895 265599 (Course Enquiries)
Tel (after application): +44 (0)1895 265265 (Admissions Office)
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