Bournemouth University Marketing

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Bournemouth University Marketing

This Marketing course is designed to provide you with the skills you need to enter various marketing roles, from management to PR. What’s unique about this course is how it draws on the strengths of our business and media experts, ensuring you leave with an incredibly well-rounded view of the world of marketing.You’ll develop strong communication skills and a cultural awareness that is essential in the creative and innovative modern marketing environment. We’ll also equip you with the analytical and strategic skills that come with a firm grounding in business decision making to enable you to think critically about marketing scenarios and make informed strategic decisions. 88% of our final year students agree our staff are good at explaining things – why not come and meet us?

This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and you’ll have the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme during your studies.

Gain a more detailed insight about this course by watching our online presentation delivered by course leader Dr Elvira Bolat.

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

Key information

Next start date:

September 2017, September 2018


Bournemouth University, Talbot Campus


4 years including a minimum 30-week work placement

Relevant subjects:

All subjects considered

Entry requirements:

For 2017 entry: (we will use the new UCAS tariff): 120 to 128 tariff points from 3 A-Levels, or equivalent qualifications. BTEC Extended Diploma: DDM. For more information check out our 2017 entry requirements page.

For 2018 entry: 120-128 tariff points from 3 A levels or equivalent. BTEC Extended Diploma: DDM. For more information check out our 2018 entry requirements page.

International entry requirements:

If English is not your first language, you will need IELTS (Academic) 6.5 with minimum 6.0 in each component or equivalent. For more information check out our international entry requirements page

Course details

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Year 1

Core units

  • Fundamentals of Marketing: You’ll gain an understanding of the development and history of marketing as both an academic discipline and in practice.
  • Consumer Culture & Behaviour: You’ll explore the major theories informing the study of consumer and audience behaviour.
  • Developing Management Competencies: This unit aims to develop your skills, behaviours, attributes and competences to become an effective, independent and credible professional through project-based group work.
  • Integrated Marketing Communications: You’ll study marketing, advertising and PR, covering the history, main vocational techniques and theoretical perspectives within the contexts of both organisations and contemporary society.
  • Economics for Business Studies: This unit will enable you to apply economic principles in the analysis of contemporary economic issues and problems and develop an understanding of the operation of markets.
  • Principles of Business Law: You’ll discover the core legal principles and concepts within the legal environment, and gain an understanding of the contracts and relationships within these sectors.

Year 2

Core units

  • Brands and Brand Communication: This unit enables you to assess the current debates and recent developments concerning the nature and processes of branding.
  • Digital Communications: You’ll explore the impact of emerging digital technologies and consider issues raised by current digital and interactive media.
  • Understanding Organisations & Human Resource Management (HRM): This unit introduces you to concepts and techniques that will enhance your ability to manage others and operate effectively within organisations.
  • Developing the Research Imagination: Here you’ll develop your ability to evaluate, analyse, interpret and present research findings in accordance with the basic theories and concepts in marketing research.
  • Business Simulation: This exciting unit develops an understanding of the complex and integrated nature of business and management.
  • Financial & Business Analysis: Learn how to decipher the financial statements of a limited company and interpret and prepare management information through a variety of techniques.

Year 3

You’ll complete a 30-week minimum placement which can be carried out anywhere in the world. The placement year offers you a chance to gain experience and make contacts for the future.

Year 4

Core units

  • Dissertation: You’ll develop and demonstrate your critical, analytical and research skills by conducting a significant piece of academic work in a topic of your own choice.
  • Developing Strategy for Global Markets: You’ll develop, assess and implement marketing strategies at the corporate and operational marketing levels in a global organisational context.
  • Organisational Leadership: You’ll consider the nature of leadership, leadership versus management, power, politics and conflict, and various traditional and contemporary models and perspectives of leadership.

Option units (choose one)

  • Brand Management: You’ll hone your analytical skills to produce and evaluate effective competitive strategies to build well targeted and profitable brands in the light of changing market conditions.
  • Corporate Sponsorship: You’ll analyse the growing importance of corporate sponsorship as a marketing communication tool.
  • Creativity in Communication: This option gives you the chance to explore your creativity and learn how it can be used to add value to marketing communications.
  • Relationship Marketing: You’ll explore the critical and conceptual analysis of the scholarship within relationship marketing and a consideration of the implications of this analysis for relationship marketing practice.

 Choose another one from below

  • International Management: Here you’ll develop a critical awareness of international management policies, practices and processes, as utilised by multinational and transnational organisations in the context of a dynamic, globalised world.
  • Principles of Consultancy: This unit introduces the skills of effective consultancy, considering client and agency perspectives and its wider background role.
  • Corporate Finance: This unit critically appraises the importance of financial management to corporate entities.
  • Entrepreneurship & Business Ventures: The unit aims to inform you that how individuals and teams build on opportunities to create new businesses or transform existing ones by undertaking entrepreneurial activities. The unit will teach you how to be effective entrepreneurs by looking at business and personal skills needed to start a business and critical factors in the survival of start-ups and reasons for failure.
  • Strategic Management: This unit encourages you to develop intellectual and professional attributes needed for strategic analysis, to make appropriate choices between alternative strategies and implement them.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Scheduled learning and teaching activities

The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments. The hours below give an indication of how you can expect to spend your time during each year of this course.

Year 1 – 18% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 196 hours
  • Independent learning: 1004 hours

Year 2 – 18% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 206 hours
  • Independent learning: 994 hours

Year 3 (placement year)

Year 4 – 13% of your time will be spent in timetabled learning & teaching activities

  • Learning and teaching: 264 hours (estimated)
  • Independent learning: 936 hours (estimated)

50% of the course is assessed by coursework

  • Year 1: 53%
  • Year 2: 83%
  • Year 3: 0% (placement year)
  • Year 4: 62%

Throughout the course you will be assessed by coursework culminating in your final year research project, but you will also undertake group work and written exams.

Programme specification

Programme specifications provide definitive records of the University’s taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Download the programme specification for BSc (Hons) Marketing

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.