Bath Spa University Media
Develop your knowledge of the media and creative industries, through this Media Communications course. You’ll develop in-depth knowledge of the theories, debates and professional practices that underpin the study of media.
The course offers you the opportunity to develop your research skills, alongside your ability to critically analyse local, national and global media production. You’ll graduate with the critical, cultural and creative skills necessary to participate as a global citizen in the creative media industries.
What you’ll learn
You’ll examine and research the media in a global context, exploring how new digital technologies shape how we perceive, consume, and participate in everyday media.
The course covers the theories, debates and professional practices underpinning the creative industries. You’ll map how cultures of production shape media audiences and explore questions of global citizenship. From popular music and celebrity culture to gaming culture, multiplatform media and digital cultures, you’ll study the global flows and impacts of the media across a range of topics.
You’ll critically examine a diverse range of media: television, radio, newspapers, magazines, advertising, social media, mobile phones, tablets, apps and video games. We expose you to a range of creative and professional practices, including skills in media research, social enterprise and media making.
Modules equip you with the essential critical toolkit for understanding and analysing the contemporary media and conducting media research. You’ll examine media technologies, popular cultures, media ownership, media representations and media branding, alongside gaining some practical media-making work involving social networking tools. You’ll be introduced to some of the key methods in media research through a series of case studies including gender in the media, television audiences, journalism, media preservation and music cultures.
You’ll explore questions of global media cultures, examining – for example – how the media transcends the borders of platforms, audiences, cultures, industries and countries. Alongside this, you’ll study the impacts of a global media culture on everything from production to consumption. You’ll have the opportunity to develop your skills in media-making, while further examining these themes in relation to more specific areas, such as stardom and celebrity, journalism and citizenship, music and digital cultures.