Bath Spa University Marketing
Marketing Director in the making? Budding entrepreneur? Whatever your aspirations, our Business and Management (Marketing) course will give you a good grounding in the theory and practice of modern marketing. Along the way you’ll develop the core skills you need to excel in all kinds of businesses and start to build a clear picture of exactly where those skills could take you.
This course is designed to develop you as a person to achieve your potential through teaching you about business and how it works. Once you graduate, you’ll be looking for employment in a marketing related role. This could be in an organisation, in the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector. It offers a programme that will equip you with the business skills to work in a range of business sectors. You will specialise in a second year module ‘The Marketing Business’ and in your final year you will take ‘Marketing for Managers’. Your marketing expertise will be further developed in your final year Research Project.
We’ll help you develop as a person to achieve your potential through teaching you about marketing and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.
Following a marketing pathway, you’ll develop specialist marketing skills from broad based marketing principles to creating a social media marketing campaign and how to market a brand internationally.
You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.
Gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation; managing data.
Focus on the inner workings of businesses, use business techniques to solve problems and start developing the skills that employers look for. Modules include a key module in creativity and innovation in marketing, a compulsory module in financial accounting and a required module in the marketing business.
Optional topics include: human resource management; information and operations management; festivals and events management; and international business. At the end of the year, you can choose to embark on a ten-month business placement or a 10-week summer placement – applying what you’ve learnt so far in the real world.
Develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; organisational strategy; new trends in management; creating and hosting festivals and events; and strategic human resource management.