Bath Spa University Logo
Our brand name is proudly chiselled in crisp white letters onto a simple geometric stone slab to reference Bath’s heritage. It’s clean. It’s modern. It’s proud. It’s a stamp of quality that unites our diverse range of activities from the courses we teach to the exceptional student experience we provide, both on and off campus.
Our brand identity has to talk to many audiences in many different voices, and we are first and foremost a world-leading academic institution for the study of creativity, culture and enterprise. It must have gravitas and credibility in this space, so we have to keep our identity simple and clean.
The logo utilises our new bespoke font, Bath Spa New Roman Title, to reference the story of tradition and craft with modernity and minimalism.
The logo must be applied consistently and should in no way be manipulated or recreated.
Our logos are registered trademarks and are available to download at the bottom of this page.
The minimum clear space area that should be left around the logo mark is defined by the Caps (X) Height of the letters in the word BATH SPA .
To protect the integrity and legibility of the mark this exclusion zone should be kept clear at all times.
Based on the standard A range, the recommended sizes are shown here.
The logo can be used as a tab for pages and imagery. There should be enough clear space at the top of the logo to allow for this in print or online applications.
It is not recommended to use the logo at less than 20mm in width or depth. However, if necessary, use the alternative logotype when 20mm width or greater is not possible.