Anglia Ruskin University John Smith
John Smith’s has a proud and distinguished history of selling books which stretches back to 1751 but the company is now far more than a simple bookselling business.
Our core market is the Higher Education sector which has been undergoing dramatic changes over recent years, including the introduction of new fee regimes and increasing moves towards digital and online learning. In line with this changing environment, JS is now positioned as a ‘Solutions Provider’ for the sector, supporting universities in meeting the new demands and delivering their strategic objectives, not just in terms of core student book provision (including now in digital format) but also other key areas such as recruitment, student experience and even employability.
However, the student learning process remains at the very heart of what we do and so many of our core services are based around student textbook provision:
· Reading Lists
· Unique offers and bundles
· Lecture presentations (such as First Lecture book talks)
· Start-of-term bookstalls
· Departmental credit sales
· Special orders
· Regular feedback to lecturers and departments
These core services are complemented by other essential learning materials including stationery and IT consumables, etc, whilst in some locations our offer also now features more general ‘student lifestyle’ products such as ‘grab and go’ food and university-branded merchandise.
In addition, we now work with many institutions to help deliver targeted bursary funding via the innovative Aspire framework which has led us into new areas such as:
· Card registration
· Extended product ranges
· Online ordering and fulfilment
· 1-1 targeted marketing campaigns
· Relationships with 3rd party vendors
Key to the success and attractiveness of the JS model is the fact that (unlike some competitors) we continue to operate full-time year-round campus shops which enables ongoing engagement and liaison with lecturers and other university staff throughout the academic year.